Based on Wieden+Kennedy São Paulo’s insight that binge drinking often leads to underwhelming sexual performance, Le Cube teamed up with production company Landia to present a colorful world of eclectic party people boozing but not boning.
Le Cube导演拉尔夫卡拉姆说：“当我们能够一起琢磨一个诙谐，聪明，同时又贴近所有人的短片概要时，总是很酷。” “我们通过不间断的连续动作创造出狂热的动画，重现疯狂醉酒之夜的头晕目眩。”
“It is always cool when we can play with a brief that is witty, clever and close-to-the-bone all at once”, says Le Cube director Ralph Karam. “We created frenetic animation with non-stop, continuous movement to recreate the dizzy feeling of a crazy drunken night.”
Beyond the film, an offline initiative unfolded across nightclubs in São Paulo with personalized 6-packs including three waters to remind consumers of the importance of staying hydrated while boozing, along with clothing and condoms giveaways, illustrated posters, stickers and mobile wallpapers.
Animation Studio 动画工作室: Le Cube
Director 导演: Ralph Karam
Executive Producers 执行制片人: Seba Hall and Carol Dantas (Landia); JuanManuel Freire, Gustavo Karam (Le Cube)
Client 客户: Skol Beats (AB-InBev)
Agency 广告公司: Wieden+Kennedy São Paulo (Brazil)
Production Company 制作公司: Landia SP
Case Film 案例短片:
Let’s face it.
Binge drinkers are still seen as the cool people.
We wanted to show that what is actually cool is drinking responsibly.
So we’ve used an argument no-one can ignore:
Overdrinking gets in the way of good sex
“Sutra Fail”: non-sexual positions that drunk people end up doing
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