喝得对,干得对 Drink Right, F*** Right

发布日期:2019-11-01
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来源:微信公众号 FinalFrontierLab
By FinalFrontierLab


Le Cube的新片“Drink Right,F * ck Right”是Skol Beats啤酒对于负责任饮酒的玩味却诚心的倡导。

Le Cube new film "Drink Right, F*ck Right” is a tongue-in-cheek but truthful new campaign for responsible drinking from Skol Beats beer.


根据Wieden +Kennedy的SãoPaulo的观点,过度饮酒往往导致性能不佳,Le Cube与制作公司Landia合作,呈现一个色彩缤纷的世界,人们喝酒不乱性。

Based on Wieden+Kennedy São Paulo’s insight that binge drinking often leads to underwhelming sexual performance, Le Cube teamed up with production company Landia to present a colorful world of eclectic party people boozing but not boning.


Le Cube导演拉尔夫卡拉姆说:“当我们能够一起琢磨一个诙谐,聪明,同时又贴近所有人的短片概要时,总是很酷。” “我们通过不间断的连续动作创造出狂热的动画,重现疯狂醉酒之夜的头晕目眩。”

“It is always cool when we can play with a brief that is witty, clever and close-to-the-bone all at once”, says Le Cube director Ralph Karam. “We created frenetic animation with non-stop, continuous movement to recreate the dizzy feeling of a crazy drunken night.”  


短片以外,在圣保罗的夜总会,一个线下的倡议活动徐徐展开,其中包含有个性化的6件装  — 包括三瓶水,提醒消费者在喝酒时保持水分的重要性,以及服装和避孕套赠品,插图海报,贴纸和手机壁纸。

Beyond the film, an offline initiative unfolded across nightclubs in São Paulo with personalized 6-packs including three waters to remind consumers of the importance of staying hydrated while boozing, along with clothing and condoms giveaways, illustrated posters, stickers and mobile wallpapers.  


Credits

Animation Studio 动画工作室: Le Cube
Director 导演: Ralph Karam
Executive Producers 执行制片人: Seba Hall and Carol Dantas (Landia); JuanManuel Freire, Gustavo Karam (Le Cube) 
Client 客户: Skol Beats (AB-InBev)
Agency 广告公司: Wieden+Kennedy São Paulo (Brazil)
Production Company 制作公司: Landia SP

Case Film 案例短片:


Let’s face it. 
Binge drinkers are still seen as the cool people.
We wanted to show that what is actually cool is drinking responsibly.
So we’ve used an argument no-one can ignore:
Overdrinking gets in the way of good sex
“Sutra Fail”: non-sexual positions that drunk people end up doing

面对现实吧。
放纵的饮酒者仍被视为很酷的人。
我们想表明真正酷的是负责任地饮酒。
所以我们使用了一个没有人可以忽略的论调:
过度饮酒妨碍了良好的性生活
“Sutra fail”:醉酒之人终将同极乐失之交臂

Want to see more?  Give us a shout here or write to us at hello@finalfrontier.tv
想要看到更多我们的“珍藏”吗?你可以在这里“喊”我们,或者在hello@finalfrontier.tv 留下你的话…



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