We’re often asked to add flavour to advertising for food products. One deliciously simple solution we love is anthropomorphizing edibles into living, breathing characters. It injects personality, transforms the product in to something we not only desire but actually relate to, and opens up a world of potential to tell the brand’s story from unexpected angles. JoinFinal Frontier in the kitchen…
The three spots for Cargill’s range of Liza cooking oils, beautifully designed and animated by studio 3DAR and directed by Le Cube, casts assorted vegetables (and chocolate) in lead roles in famous love stories to demonstrate Liza’s adeptness in bringing ingredients together.
This stop-motion spot for Splenda Naturals - a sugar substitute - takes a more lifelike approach to character design. Only a virtuoso studio like Can Can Club could endow the protagonists with the subtle movements and deft acting that make their performances compelling and believable.
这支为Splenda Naturals（一种糖的替代品）打造的定格动画采用了更加逼真的角色设计方法。只有像Can Can Club这样的大师级工作室才能赋予主角们微妙的动作细节和敏捷的表演，令他们的表演引人注目且可信。
The Feel Good Bakery
Client客户: Regenerate UK英国
Creative Direction, Design Modeling, 3D Animation: César Pelizer
创意指导, 设计, 建模, 三维动画: César Pelizer
For food character design, undoubtedly the cute route is most common. The style works perfectly for César Pelizer’s creation for The Feel Good Bakery, a UK charity that for every sandwich bought gives a free meal to a hungry child somewhere in the world.
关于食物角色设计，不可置疑“卡哇伊”的路线是最普遍的。这种风格和César Pelizer的创作“The Feel Good Bakery”天衣无缝地吻和，Feel Good Bakery作为一个英国的慈善机构将每一份卖出的三明治贡献给一个世界某处饥饿的孩子。
Cés did it again for these animated stickers for Google’s Allo App
Le Cube created this series of adorable edibles for Nissin Instant Noodles
If you have any room left, grab a plate and tuck in to Jaime Alvarez Sobreviela’s buffet of 3D kawai.